Creative Leap

This is where things get more interesting and fun. After finalizing the brand direction and strategic framework, you must then inject creative ideas to make it easier for consumers to relate to your brand. A creative idea should capture your audience interest, influence their emotion, inspire them to take action, and should talk to them in different communication channels. 

Some of the more successful creative campaigns, are distinctive, memorable, and collective. These ideas took proper planning and well-thought of concepts before they were able to build the brands they are today. Some examples of these creative campaigns are:

  • Nike: Just Do It
  • Apple: Here's to the Crazy Ones
  • Always: #LikeaGirl (2015)
  • Volkswagen: Think Small (1960)
  • California Milk Processor Board: Got Milk? (1993)
  • Metro Trains: Dumb Ways to Die (2012)
  • De Beers: A Diamond is Forever (1999)

Here at Klick, we believe that creative campaigns should be both creative and and effective. It should be enough to inspire the people to act -- whether to buy a product or even change the world.


Klick Learning

An important part of developing a marketing and creative campaign is the brief. Download our Creative Brief Template to guide you on how to write that perfect brief.

Creative Brief Template

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Klick Integrated Marketing Communications Inc. is a Conversions Agency with a sole purpose of simplifying and improving your brand's sales conversions.

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