Marketing Goals are specific tasks or objectives that are set as bench marks used to measure marketing results. These goals can be set to achieve specific milestones in sales, quotas or even brand awareness and engagement.
It is important to note that your strategies need to be communicated properly to all levels of your organization not matter how big or how small. This is to ensure alignment and quicker objective achievement. One last thing to remember, your brand goals should be specific, measurable, attainable, realist, and time bound -- or S.MA.R.T.